My magnificent girlfriend, who was recently named a Rising Star by Vermont Business Magazine, offers Free Advice on Getting Younger Audiences to the Vermont Stage Company, including:
Digital Footprints. Reach young audiences where they are – on social media. Develop a digital footprint for all press materials (including a social media press release, facebook status updates, twitter pitch and video pitches or interviews). If it makes sense, consider a Facebook Ads campaign. It is an inexpensive option that allows you to target your desired audience.
Just be careful that they don’t break any pieces of your Glass Menagerie.